We Help Digital Asset Businesses Dominate Institutional Market
DeFi, blockchain, tokenization, infrastructure, and payments
We Help Digital Asset Businesses
Dominate Institutional Market
Who we are
LKI Consulting is a growth firm for DeFi, RWA, Payments, and Infrastructure businesses ready to move beyond retail
We market businesses the world isn’t ready for yet… and then they become unicorns. Waves. Immutable. Transak. io.net. MultiBank. Nord Security.
We market businesses the world isn’t ready for yet… and then they become unicorns. Waves. Immutable. Transak. io.net. MultiBank. Nord Security.
264+
Clients we worked with
128+
TradFi institutions we have warm relationships with
10+
Years working with regulated entities and emerging technologies.
21%
Of top 250 CMC clients in our portfolio
Our clients
+259 Others
You’re in the right place if you need to
01
Close new institutional clients & partners
02
Grow ARR, MRR, and long-term retention
03
Launch a product in a new market
04
Create a visual identity that appeals to my ideal client
05
Build narrative / messaging
06
Unlock new geos / increase market share in a select niche
Looking for help with your company's legal setup or recruitment?
Connect with our partner branch
Our clients
+259 Others
Who we work with
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
Building a category-disrupting startup that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
You’re in the right place if you need to
Close new institutional clients & partners
01
Grow ARR, MRR, and long-term retention
02
Launch a product in a new market
03
Create a visual identity that appeals to my ideal client
04
Build narrative / messaging
05
Unlock new geos / increase market share in a select niche
06
Retail Web3 businesses
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
Projects bridging TradFi primitives on-chain
We help teams building between legacy finance and on-chain infrastructure find and close their first institutional buyers — banks, funds, and exchanges who need exactly what you've built but don't know you exist yet.
Foundations
We work with Top-100 CMC projects that have lost their commercial edge and want to grow in the new market realities. LKI helps identify a specific use case for them, build the institutional narrative around it, and go-to-market in a defined market.
Complex financial products in Web2
We help payment companies, neobanks, and card platforms commercialize crypto features, enter new markets, and attract new segments of clients.
Retail Web3 businesses
01
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
Projects bridging tradFi on-Chain
02
We help teams building between legacy finance and on-chain infrastructure find and close their first institutional buyers — banks, funds, and exchanges who need exactly what you've built but don't know you exist yet.
Foundations
03
We work with Top-100 CMC projects that have lost their commercial edge and want to grow in the new market realities. LKI helps identify a specific use case, build the institutional narrative, and go-to-market in a defined segment.
Complex financial products in Web2
04
We help payment companies, neobanks, and card platforms commercialize crypto features, enter new markets, and attract new segments of clients.
You’re in the right place if you need to
Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience
Laura K. Inamedinova
Founder | Web3
Serial Entrepreneur. A Physics graduate, Laura founded LKI Consulting in 2016 and scaled cybersecurity, tech, and Web3 projects for over a decade. Co-founder of Illuminati Capital, a $50M Web3 fund, deploying alongside Pantera, Polychain, Jump, and Coinbase Ventures. Ex-Chief Global Ecosystem Officer at Gate.com, a top-tier exchange, and Principal at Gate Ventures. 40+ investments at the earliest stages with portfolio markups including 18x (Humanity Protocol), 17x (Sapien), and 11x (Pixelverse).
Maryna Barysheva
CEO | Tech
Award-winning Web3 marketing executive trusted to drive the growth of the world's largest institutions and Fortune 500 companies. Under Maryna's leadership, LKI has worked with tier-1 industry players including Bybit, Multibank, KuCoin, Mantle, Transak, and Cardano Group. Scaled a Baltics SaaS leader from seed to $100M, where she developed custom solutions for NATO, the U.S. Department of State, the European Parliament, the European Commission, Google, and Mastercard at a rare cross-sector insight across enterprise, government, and Web3.
Patrick McIntyre
Consulting Partner | TradFi
A decade across IBM, Tencent, and JPMorgan, where he built the bank's first commercialized blockchain products, shipped to 400+ institutions including Visa, Mastercard, Deutsche Bank, S&P, and SWIFT. He has incubated four companies that closed partnerships with Franklin Templeton, Citadel, Standard Chartered, and Copper in under twelve months. He consults our clients with financial products on complex product & GTM decisions. He understands how institutions buy because he sold to them - and built the products they bought.
Sarunas Papinigis
Consulting Partner | Data & Innovation
20+ years in data analytics, research, and growth across Asia-Pacific, the Middle East, and Europe. Sarunas led business expansion initiatives for some of the region's largest retailers and consumer brands, including FairPrice, Mannings, Makro C&C, Big C, Tops, Alfamart, Coca-Cola, Tamimi, Maxima, and Casino. He has successfully delivered 50+ projects spanning blockchain, fintech, and customer loyalty. He advises clients on market expansion strategies, combining regional operating experience with a practical understanding of how large enterprises evaluate, adopt, and scale innovation.
Jekaterina Culanova
Lead Designer | Design & Web3
Web3 and fintech designer with 4+ years building brands across crypto, DeFi, and early-stage startups with work spanning Input Output, NATIX Network, Currency.com, and Valereum PLC across regulated and emerging market players. Notable collaborations include an Awwwards jury member on high-level creative work and a former Lithuanian Member of Parliament, a combination of design excellence and institutional reach. Published design author and guest lecturer at Vilnius University, bringing both practitioner depth and academic perspective to every engagement.
Our growth & branding services
01
Securing agreements with institutional clients & partners.
02
Go-to-market strategy & execution: MENA, EUROPE, LATAM
03
Launch of institutional-grade products from MVP to scale-up
04
Developing narrative & visual identity
05
Recruiting advisors / board / C-levels with TradFi experience
Looking for help with your company’s legal setup or recruitment? Connect with our partner branch
Leadership team
Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience
Laura K. Inamedinova
Founder | Web3
Serial Entrepreneur. A Physics graduate, Laura founded LKI Consulting in 2016 and scaled cybersecurity, tech, and Web3 projects for over a decade. Co-founder of Illuminati Capital, a $50M Web3 fund, deploying alongside Pantera, Polychain, Jump, and Coinbase Ventures. Ex-Chief Global Ecosystem Officer at Gate.com, a top-tier exchange, and Principal at Gate Ventures. 40+ investments at the earliest stages with portfolio markups including 18x (Humanity Protocol), 17x (Sapien), and 11x (Pixelverse).
Maryna Barysheva
CEO | Tech
Award-winning Web3 marketing executive trusted to drive the growth of the world’s largest institutions and Fortune 500 companies. Under Maryna’s leadership, LKI has worked with tier-1 industry players including Bybit, Multibank, KuCoin, Mantle, Transak, and Cardano Group. Scaled a Baltics SaaS leader from seed to $100M, where she developed custom solutions for NATO, the U.S. Department of State, the European Parliament, the European Commission, Google, and Mastercard at a rare cross-sector insight across enterprise, government, and Web3.
Patrick McIntyre
Consulting Partner | TradFi
A decade across IBM, Tencent, and JPMorgan, where he built the bank’s first commercialized blockchain products, shipped to 400+ institutions including Visa, Mastercard, Deutsche Bank, S&P, and SWIFT. He has incubated four companies that closed partnerships with Franklin Templeton, Citadel, Standard Chartered, and Copper in under twelve months. He consults our clients with financial products on complex product & GTM decisions. He understands how institutions buy because he sold to them – and built the products they bought.
Sarunas Papinigis
Consulting Partner | Data & Innovation
20+ years in data analytics, research, and growth across Asia-Pacific, the Middle East, and Europe. Sarunas led business expansion initiatives for some of the region’s largest retailers and consumer brands, including FairPrice, Mannings, Makro C&C, Big C, Tops, Alfamart, Coca-Cola, Tamimi, Maxima, and Casino. He has successfully delivered 50+ projects spanning blockchain, fintech, and customer loyalty. He advises clients on market expansion strategies, combining regional operating experience with a practical understanding of how large enterprises evaluate, adopt, and scale innovation.
Jekaterina Culanova
Lead Designer | Creative
Web3 and fintech designer with 4+ years building brands across crypto, DeFi, and early-stage startups with work spanning Input Output, NATIX Network, Currency.com, and Valereum PLC across regulated and emerging market players. Notable collaborations include an Awwwards jury member on high-level creative work and a former Lithuanian Member of Parliament, a combination of design excellence and institutional reach. Published design author and guest lecturer at Vilnius University, bringing both practitioner depth and academic perspective to every engagement.
Success stories
Leading Cardano's Group institutional entry in the Gulf
Service:
Institutional positioning, MENA GTM
Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service:
Product launch + user acquisition
Securing 217 global publications for NordVPN in 7 days
Service:
Public relations & external communications
Growing the world's largest exchange's presence in Lithuania
Service:
Market entry strategy & communications
The LKI team has spoken on 310+ Web3 conferences in 22 countries around the world
We market businesses the world isn't ready for yet... and then they become unicorns. Waves. Immutable. Transak. io.net. MultiBank. Nord Security.
Institutional Horizons (Token2049 SG)
LKI Founder Moderated “Why $24 Billion in Tokenized Assets Still Can't Move” during Tokenized Singapore 2025.
2025
BTC Summit
Institutional Adoption of BTCfi
2025
Tokenized Capital Summit 2025
RWAs Through the VC Lens
2025
Paris Blockchain Week
Scaling Web3 Marketing: Retail vs Institutional GTM
2024
Davos Web3 Forum
The Role of Foundations in Ecosystem Growth
2024
Adana Fintech Days
Reimagining Cross-Border Payments using Crypto Rails
2024
Web3 Dubai Conference
Navigating Regulatory Landscapes in the MENA Region
2024
ETHLondon
Building Trust: Security & Communication in DeFi Projects
2024
Korean Blockchain Week
Bridging Web2 Legacy Brands to the Web3 Ecosystem
2024
Permissionless II
Liquidity Provisioning and the Real-World Future of RWAs
2023
Decentrascenes Zurich
Family Offices & Digital Asset Allocation Growth Strategies
2023
Zebu Live London
Crypto Winter GTM: Surviving and Thriving in Marketing
2023